This is the one. The full system for achieving icy, salon-level blonde at home. Start with Luxoya bleaching powder to pre-lighten, then tone with Superblond high-lift colour for that cool, ashy finish. Purple shampoo keeps brassiness at bay between colours. Bowl, brushes, and clip to apply it like a pro. Seven products. One kit. Zero brassiness. For those who don't do subtle.

Note: Kit includes 20 vol developer for toning. For maximum lift during pre-lightening, swap to 40 vol developer (sold separately).